Promotional products are great tools for building brand identity. Customized products are far more cost efficient than paid advertising. They can also communicate a strong impression of your product or service. Promotional products appeal to your target market and give them a reason to help you advertise your brand to other potential customers.

GREAT R.O.I.

Promotional products are also an extremely affordable form of advertising.  Unlike print or broadcast advertising, promotional items do not quickly expire. A promotional product remains valuable as long as the item can be used (see The Right Selection page for more detail on this topic). The long-term value of promotional products make them extremely affordable advertising. By the time a promotional product is retired by the customer, it has long since justified its original cost.

Order customized products from EMS Promotions and you can control the distribution of your promotional products right down to color, price point and material. Hand out promotional items in bulk at trade shows or promotional events. Perhaps just give out a handful of high-end promotional products to important clients. Once your items are distributed, they spread the word of your brand identity.

Promotional products can establish an amazing brand identity by conveying a strong message about the quality and reliability of your company or product. The ultimate goal is to embed your desired message into the memory of your target customers. The customized products produced by EMS Promotions will exemplify your attention to detail and quality and reinforce your message to your customers. As your promotional products are exposed to the public, awareness of your brand will increase and the return on your investment will more than pay off.

Also, think about extending your brand by using promotional products that have a retail presence in the marketplace. By brand association, which means branding alongside a branded retail product, say with a Nike or a Cutter and Buck item, you immediately elevate your brand’s identity by mere association. Quality promotional products will always reward your investment?

STATISTICS

In an extensive, random survey of business travelers conducted by researchers at Dallas/Fort Worth Airport, 76% reported having received a promotional product in the past 12 months.  Of that group, more than one third had the item on their person – a coveted location for advertising that gets seen regularly – and 52% said they did business with the advertiser after receiving the promotional product.

Of those who had not done business with the advertiser, almost half stated they would be more likely to do business with the organization that gave them the item. Also, 73% noted that they used the promotional product at least once a week, and 45.2% used it at least once a day. And in terms of staying power, 55% generally kept their promotional products formore than a year.  Source: Promotional Product Study by Enterprise Engagement Alliance.

REASONS TO USE

1. Help acquire new customers
2. Employee recognition
3. Customer appreciation
4. Gain customer mind share
5. Price effective, good return on investment
6. Allows for high creativity, flexible
7. Introduce new product line or store opening